Varun Beverages expands with R238m Crickley Dairy acquisition

Global bottling company Varun Beverages is expanding its South African operations with the planned acquisition of Eastern Cape-based Crickley Dairy.

The deal, valued at approximately R238 million, will see Varun Beverages’ local subsidiary, The Beverage Company (BevCo), acquire 100 percent of Crickley Dairy, pending approval from the Competition Commission.

This follows the company’s larger acquisition of South African soft drink manufacturer Twizza last year, reportedly valued at over R2 billion, which marked a significant step in Varun Beverages’ regional growth.

Operational links drove combined acquisition

Twizza owner Ken Clark confirmed, in comments given to Algoa FM, that the initial focus was on Twizza, but the acquisition later expanded to include Crickley Dairy due to operational links between the two companies.

Clark explained that the businesses share infrastructure, including water and production systems, making it more practical for the buyer to acquire both entities together.

A considered decision

Having run the business for more than 30 years, Clark described the decision to sell as difficult but necessary. He told Algoa FM that, having recently turned 70 and with his sons involved in the business, the timing felt right to step back.

Clark added that although the takeover is officially scheduled for 31 December 2026, his team will continue running operations on behalf of the new owners until all regulatory approvals are completed.

Strong regional presence

Twizza operates manufacturing facilities in Cape Town, Queenstown, and Middelburg, producing soft drinks, Twizza Energy, Mixers, and the premium Clark & Sons range.

According to reports, in the financial year ending June 2025, the company reported revenue of R1.7 billion and sold 71 million cases.

Clark also expressed gratitude to the people of the Eastern Cape, recalling past support for the brand and the positive reception of radio campaigns over the years.

Crickley Dairy transition

Crickley Dairy shareholders, in a statement released on 18 March 2026, emphasised that operations will continue as usual during the transition, focusing on a smooth handover while maintaining service to partners amid ongoing industry challenges.

Both the Twizza and Crickley Dairy deals remain subject to regulatory approval, with full implementation expected later this year.